Updated: Wednesday, October 7th, 2009

Web content management (WCM) service provider Clickability has announced that it will hold an online conference to show marketing professionals how to use new technology to succeed in their business careers.

The webinar will feature a panel of analysts and brand managers who will explain how they use WCM tools to optimize marketing and sales operations in their companies.

Previously, WCM services were not able to provide content custom-tailored to particular clients, create real-time web experiences or foster desirable leads. The panel will explain the improvements that have been made to WCM systems and describe the major trends fuelling such innovations.

The conference will include a case study of a business currently using a WCM to market and sell its products. Attendees will also receive Forrester Research's publication, Five Additional Options to Consider for Web Content Management.

Students considering careers in marketing may consider associates, bachelors or masters marketing programs with curricula that are up to date with current trends in the online world.

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