Updated: Thursday, July 9th, 2009

As college graduates prepare to enter the workforce in the coming
weeks and months, a new survey has looked at what their dream employers are.

The survey, published by Universum, an employer branding company, showed that for the first time in more than a decade Goldman Sachs has slipped from the top spot on the list of ideal employers in the financial sector and its place was taken by J.P. Morgan Chase.

In fact, the latter bank found itself at number 19 on the list of 100 top employers in all categories, and Claudia Tattanelli, CEO of Universum USA, believes that is due to that it has "a very dedicated CEO who's been quite visible," quoted by BusinessWeek.com.

The source also points out, many of these employers are still hiring.

Degrees that have traditionally helped propel their holders to lucrative careers in finance are masters or MBAs from top business schools, although online degrees are gaining an increasing popularity.

The Labor Department projects demand for financial analysts will grow at a brisk pace of 34 percent by 2016, and salaries for some in the field will exceed $130,000. Meanwhile, finance managers may earn more than $145,600, while executive pay may run into hundreds of thousands of dollars per year.

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