Updated: Thursday, September 10th, 2009

John Hancock has launched a new Back to School campaign to encourage clients to adopt 529 college savings plans to facilitate their children's enrollment in associates and bachelors programs in the future.

This initiative aims to help top financial advisors to address their clients' second largest financial worry after retirement planning, and the specialists will be provided with materials intended to assist them in developing the best college savings plan for individual families.

Advisors will also have a new magazine titled Admission: Navigating the Road to College to aid parents wishing to enroll their children in associates or bachelors programs prepare both mentally and financially. The company will also distribute promotional items, such as pencil boxes and tent cards, to encourage children to pursue business careers.

"If you want your children to go to college, you need to develop a plan early-on to fund part of the cost, and then save regularly toward your goal," said Carey Foran Hoch, general manager of John Hancock College savings. This program is intended "to make it easier…to offer college savings plans," he added.

Parents who develop consistent savings plans for their children to receive higher education may help them launch successful business careers after graduation.

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