Updated: Wednesday, October 7th, 2009

The utilization of social media and online communities remains a key factor in the development of a successful business career, a new study suggests.

New research from Deloitte's 2009 Tribalization of Business Survey indicates that most major enterprises that use social media and online tools will continue to invest in such initiatives, despite the uncertain economy.

The survey collected data from more than 400 large companies, at total of 94 percent of which said they intend to maintain or increase current investments in their online communities.

Increasing word of mouth, encouraging customer loyalty, spreading brand awareness, generating new ideas and improving customer service were the top reasons companies are continuing to explore the possibilities of social media, according to the survey.

Such tools "are expected to continue to play a significant role in the way in which companies are interacting with employees, customers, partners and the larger business ecosystems," which could "[redefine] the very edge of the corporation," said Ed Moran, director of product innovation for Deloitte.

Enrolling in associates, bachelors or MBA programs with curriculum that is in line with current technological trends may help business professionals gain marketable skills.

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